Sunday, July 23, 2006

awesome

Ever since Theo was here, I have been afflicted with a touch of Baby Fever. So naturally I pay more attention to the commercials with babies-through-toddlers in them (my Fever only extends to about age four), which are usually for things like Juicy Juice, Silk soymilk, Cheerios.

Here's a little nugget I saw tonight. It's for Happy Meals, with Mother beaming at daughter eating Chicken McNuggets. Over the picture float various attributes, ending with

"100% Tender".

Think of the poor schlub who sold his soul to write this ad copy: "100 percent......um, well, I guess..... tender?" It's not like tenderness can be measured and regulated by the FDA.

Apologies to Steph for the ellipses. Any suggestions for another way I could have done it?


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